STRATEGIC PLAN

2024-2026

‘This strategic vision sets the BWY on course to be an exciting advocate for yoga in the UK, giving us the mandate to champion yoga to all sectors of society.

These priorities have been developed as a result of consultation with our members and volunteers, so that our organisation reflects everyone’s values. Not only will we endeavour to broaden the scope of high quality yoga in the UK, but create a solid, democratic organisation which invests in and values their volunteers, works within the realm of financial stability and is governed well. We hope this strategic vision will create a legacy from which many future generations can benefit.’

Di O’Reilly, BWY Chair

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‘For a relatively small organisation, the BWY is a remarkably complex one, being at the same time a membership organisation, training provider and a National Governing Body recognised by Sport England and Sport Wales.

This strategy seeks to develop our activities under all those headings, whilst at the same time restoring the organisation to a financially sustainable position and continuing to strengthen our governance and internal structures.’

Peter Tyldesley, CEO

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Our Pathway

Values – Accessible. Welcoming. Supportive. Committed to Excellence. Above all, we honour the principles and traditions of yoga in all we do.

Vision – Enriching lives through yoga.

Mission – By celebrating the transformative power and rich heritage of yoga, to champion excellence in teaching and practice.

Our Goals and Expectations

  • As the National Governing Body for Yoga, championing accessibility to serve the whole yoga community in all its diversity.
  • To raise the profile and enhance the reputation of BWY.
  • To increase recruitment of new members and retention of existing ones.
  • To invest in the development of our people: members, staff and volunteers.
  • To maximise our delivery of environmental projects and sustainable working practices.
  • To generate sufficient funds from a diversified range of sources, to enable us to continue to grow to serve our members and the wider yoga community.
  • To continue to strengthen our governance framework.

Our Goals in Action

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To increase recruitment of new members and retention of existing ones, we will:

Develop a regional approach to membership recruitment and retention.

Develop greater choice in training.

Regularly review the members benefit package to ensure value for money.

Identify and promote an annual schedule of Members Sessions, delivering inclusive yoga learning, free to BWY members.

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To raise and enhance the reputation of BWY we will

Communicate widely and effectively across key audiences.

Empower BWY’s staff and volunteers to work together to maximise the profile of BWY. Publicise research work and findings.

Work with like-minded organisations to raise the profile of the BWY.

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To maximise our delivery of environmental projects and sustainable working practices, we will

Develop a culture which considers all opportunities to care for the environment.

Partner with other organisations on projects building environmental sustainability.

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To invest in the development of our people, members, staff and volunteers, we will:

Demonstrate BWY’s gratitude for all our volunteers.

Recognise the commitment, value and support of BWY volunteers. Recognise the commitment, value and support of BWY staff.

Monitor and review the Recognition Award Programme for volunteers. Recruit new volunteers for succession planning and to fill gaps in regions.

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As the national governing body for yoga, to serve the whole yoga community, we will:

Strengthen our links with Sport England and Sport Wales.

Reach and connect with currently underserved local communities.

Engage in research projects and relationships with relevant organisations.

Deliver charitable projects solely or in partnership with other organisations.

Develop EDI initiatives to create equity of access to BWY yoga.

Launch our Yoga in Action community programme, reaching out to those unable to access yoga, helping to tackle health and wellbeing inequalities.

Pilot schemes to gain expertise so they can be scaled and implemented in our regions.

Create a hub for communication and networking among our Accredited Training Organisations (ATOs).

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To generate sufficient funds, from a diversified range of sources, to enable us to continue to serve our members and the wider community, we will:

Continue to invest in infrastructure.

Review pricing to ensure that costs are recovered, and a contribution made to overheads.

Monitor our approach to investment management.

Monitor pricing structure for our Accredited Training Organisation package.

Develop new financial guidelines to ensure events, courses and affiliations at least break even on a full cost recovery basis and, where required, make a positive contribution to surplus.

Look for opportunities to monetise the BWY brand.

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To continue to strengthen our governance framework, we will:

Deliver the governance plan to continue to strengthen the framework of the organisation.

Continue to develop and deliver policies and procedures that are reflective of excellence in all we do.

Review and update the Articles of Association to reflect current legislation
Recruit new volunteers for succession planning and to fill gaps in regions by communicating clear Role Descriptions, coupled with providing an induction and training programme that is relevant and provides volunteers with the information they need to be able to fulfill the requirements of their role.

Develop annual AGM programmes that highlight recent improvements, activities and vision for the BWY and celebrate the Volunteer Awards.

Continue to work closely with BWYQ to deliver and develop regulated courses.

Develop financial guidelines to guarantee viability of events, courses and affiliations.

BWY STRATEGY IN ACTION

At the heart of yoga volunteering recognition

Launched in February 2023, the Heart of Yoga Awards were promoted across communication platforms, centring on an email campaign. Email remains BWY’s most impactful engagement tool.

Goals and Expectations

Recognise and celebrate volunteering in BWY, focusing on six areas reflecting strategic touchstones such as long service, exceptional regional event management and new volunteer input.

celebrating commitment

Award recipients were celebrated in a closing ceremony at the BWY AGM in May 2023, together with Wilfred Clark Award recipients.

Receiving the first Heart of Yoga Awards were:
The Anthony Grover Award – John Cain and Christine Royle
Rising Star – Sandra Cook

Community Champion – Davy Jones
Ambassador of the Year – Ilkay Ozcan
Education Champion of the Year – Laura Le Feuvre
Event Volunteer of the Year – Jo Webb

Receiving Wilfred Clark Awards were Jenny Low and Sarah Gott

Regional Sangha

AS THE NATIONAL GOVERNING BODY FOR YOGA, TO SERVE THE WHOLE YOGA COMMUNITY

Membership feedback reported the Sangha programme was right, but in the current socio-economic climate a more local approach better met the needs of the many. Time, travel and cost were all cited as barriers.

Goals and Expectations

Develop a regional approach to membership recruitment and retention.

Increase recruitment of new members and retention of existing ones.

Meet the members honoured in our inaugural Heart of Yoga Awards

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The Anthony Grover Award for Long Service

Winners: John Cain and Christine Royle

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Rising Star Award

Winner: Sandra Cook

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Community Champion Award

Winner: Davy Jones

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Ambassador of the Year Award

Winner: Ilkay Ozcan

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Education Champion of the Year Award

Winner: Laura Le Feuvre

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Event Volunteer of the Year Award

Winner: Jo Webb

For more information about the Heart of Yoga Awards, please contact:

Natalie Lyndon, BWY PR & Communications Officer